Tony G is a yoga instructor in the Silverlake neighborhood of Los Angeles, CA. He teaches internationally & has recently recorded a series of instructional videos to be released in 2016. The ‘Elemental Cards’ deck is intended to support Tony’s system of instructing yoga asana in relation to the five elements.
Taking visual inspiration from Asian, North African & North American Indian cultures the cards communicate Tony’s organizational system of buddhist spiritualism using imagery and graphics of palmistry, antique medical textbooks & ancient manuscripts. The completed project is a fresh modern aesthetic drawn from historic references.
Printed digital offset on the HP Indigo 10000, the original printing of 500 cards sold out in little over a month and a new, larger, laminated version was re-designed & printed in an edition of 500.
To purchase contact Tony G Yoga.
It is believed by Native and Old World cultures that the spirit of the Raven is strong, noble and wise - offering guidance with introspection, courage, self-knowledge, magic, healing, creation and rebirth. With the support of the Raven one can thrive amidst continual change and spiritual awakening along their journey.
The Raven here is depicted graphically within a traditional japanese textile motif suggesting a connection with various cultures from which the spiritual elements of classes taught are drawn. It's wings, breaching the perimeter of the design offer the promise of strength, freedom and creativity. Overall the graphic in combination with an organic textured background and soft colors presents an image of power within a peaceful state.
The logo is designed simply so it can be printed in various mediums in a variety of colors, so as to reflect the colors of the seven chakras. Cards printed below are printed via letterpress.
Yoga, mediation, and teacher training programs are held in this space. Classes are taught with an emphasis on kindness, strength and supportive healthy alignment.
A typeface born to be conceptual in nature. While existing amongst a general set of rules, each letter contains a characteristic that is unique to itself, not shared with any other.
"Love The One Your With" is an an exploration in mark making - with a calligraphic foundation it combines decorative elements in both practical and non-practical application based upon a set of rules depending on the geometry and construction of individual letters. Secondary to this, the letterforms also explore the juxtaposition between extreme thick and thin strokes within the construct of each particular letter as well as in relation to neighboring units.
The result is a typeface whose ornamentation isn’t necessarily obvious, alludes to mythological symbolism and alchemy, and maintains unexpected organic elements with some intrigue and surprise - encouraging the viewer to take time to observe each letter on its own as it is expressly unique from each of the others in addition to seeing the written text as a whole.
Created with calligraphy pens & india ink on a Didot foundation.
Graphics assembled of collected digital and analog images.
Happy Tom's is an organic, heavy metal themed neighborhood diner in Los Angeles.
The menu is comprised of classic home-cooked comfort food, but all ingredients are organic and for the most part sourced within 100 miles of Los Angeles. The restaurant offers dine-in, take out, and delivery.
The letters were crafted calligraphically by hand. The branch-like details on the sides reference the Scandinavian heavy metal music scene and also alludes to the fresh quality of the food.
Joseph Lennon McCord (a.k.a. Joe Daddy) spent much of his life traveling & working with the Grateful Dead (Jerry Garcia in particular), Hendrix, Janis Joplin + others. He’s currently working with contemporary acts (Edward Sharpe & the Magnetic Zeroes) - guiding creatives is in his blood. Joe has spent many years cultivating his intuitive skills working among the most gifted creators our culture has seen, he learned to read Tarot from gypsies in Denmark and now offers readings from his boat in Redondo Beach, CA.
This set of flyers draw from historic texts (typographic, layout & graphic elements) and combine with elements of botanica candles and hand rendered calligraphic letterform. They are set on a background created to resemble astrological constellations in the night sky.
Designed for full color print on legal sized paper with a bleed. Each print yields four different flyer designs when cut into even quarters lengthwise.
An additional black and white version was rendered in order to produce mass volumes when necessary at a low expense.
Original printing edition of 100 ea, full color digital offset on HP Indigo 10000 on natural colored paper.
Hand drawn Valentine cards
Cold-pressed cardstock, vellum, water-based ink, pencil, adhesive
Edition of 50
Promotional materials for yoga instruction in rural Ontario, Canada.
Advertisement for print in nationally distributed magazines - shown here in a psychology magazine but designed for a broad range of personal interest publications, including fashion.
The American Horticultural Therapy Association works with various communities using horticulture as a therapeutic and healing modality. While the not for profit organization works largely with groups of disabled people, the intent of the advertising campaign was to gain awareness for the organization itself.
The objective was addressed using a simple message encouraging the audience, regardless of age, race, sex etc, to use plants within the home as a means of personal therapy - implying perhaps that the presence and regular maintenance of houseplants is equally beneficial to ones state of being as a healthy diet or an exercise regime.
The concept was implemented with the composition of familiar classical living room pieces set in a lush jungle setting. The image instantly conjures memories of fresh forest air and a sense of calm.
The copy is kept simple and relates to a broad audience on a personal level as it directly addresses components that are common in any household. It is present so as to support the original impact of the image though can be 'skipped' in the instance of delivering the message to commuters and passers-by - in which case the message along with the logo of the organization can be caught and absorbed easily and quickly.
Promotional cards for AIR14 fine art installation at Art Basel Miami Beach December 2014.
The installation, created as interactive street art, is featured in The Art of Cardboard and assembly instructions are publicly available so the piece can be made by anybody. A simplified illustration of parts required is reproduced on the back of the cards.
Cardboard, aerosol and acrylic paint, horse hair, cowry shells, brass bells, thread, jute twine, LED's.
Installation series for exhibition "MESSAGE IN A BOTTLE" @ Scope Miami Beach 2013, Presented by QF Gallery & curated by Lori Zimmer
"HEARTSONG FOR DARK-TIME" (large piece) and "FEARLESS//POWERFUL" (small piece) call to spiritual and magical realms. The work explores access and communication to entities in other realms within contemporary Western society, playing with the marriage of elements from traditional spiritual practices and contemporary.
The work particularly addresses the pursuit of true love, not necessarily romantic, but greater love and sense of purpose for all in their time here.
Glass bottles, enamel, horsehair, ostrich feathers, rusty bell, quartz crystal, rose quartz, myrrh, frankincense, dried rosemary, malachite pieces, LEDs, wiring, 9Vbattery, leather, hand-dyed jute burlap, earth, sealing wax, soil, live rosemary.
All pieces created in sacred space, all components cleansed & blessed during first quarter moon.
"MESSAGE IN A BOTTLE" @ Scope Miami Beach 2013
Presented by QF Gallery
"HEARTSONG FOR DARK-TIME" and "FEARLESS//POWERFUL" call to spiritual and magical realms. The work explores access and communication to other realms within contemporary Western society, playing with the marriage of elements from the extreme of both sides.
Collaborative painting with En Masse at the Santa Monica Converse store on the Third Street Promenade.
Design for freelance artisnal bartender for high end events.
Type references hand-crafted nature of the work represented.
Imagery indicates the clients area of work and adds a sense of mystique and tradition.
Open space on reverse side left for writing notes to potential clients.
The objective was to repurpose a large batch of old business cards after moving diagonally across the continent.
Original text was blocked out with patterned tape, spray painted out in white and replaced with a stamped graphic. Colorful background imagery from a previous life in textile design was overpainted with a unified pattern.
At the time I was doing a lot of street-art style graphics and interior/exterior wall applications.